1. Ask your stylist
Your stylist can match a shampoo, mask, or styler to your color, your texture, and how you actually style your hair at home.
Retail · York, PA
Professional hair care to take home
We stock our own private label along with Artego, Malina, and Davines OI. These are the same products we use on you in the chair.
Shortino’s Retail · East Market Street
Take-home care for color, keratin & everyday hair
If you need professional shampoo, color-safe care, or a styling product in York, PA, we keep what we use in the salon on the shelf. That way what you take home matches what your stylist put on your hair.
Ask your stylist for a recommendation at your next appointment, or stop in during salon hours. We sell these in the salon only for now, not online.
Shortino’s Private Label
Private label for color, keratin & York humidity
Our house line covers shampoo, conditioner, leave-ins, and styling products. Most of it is salt- and sulfate-free, which is easier on color and keratin treatments.
Color Maintenance Shampoos
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Blueberry & Beetroot Shampoo
- Infused with blueberry and beetroot powders to enhance color clarity
- Brightens blondes and restores gray to a clean silver tone
- Neutralizes brassiness and yellowing in light or highlighted hair
- Hydrates while adding shine and softness
- Ideal for gray, white, and blonde shades
- Sulfate-free, salt-free, gluten-free, and paraben-free
- Concentrated professional formula
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True Hue™ Highlights Shampoo
- Chelating formula removes dulling deposits from minerals + product buildup
- Brightens highlights and revives faded tones
- Helps maintain fresh, salon-quality color between appointments
- Boosts natural shine by lifting impurities
- Violet pigment helps neutralize unwanted warmth or brassiness
- Free of salts and sulfates, so it is safe for all color-treated hair
Moisture & Smoothness Shampoos
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Keratin Shampoo
- Salt- and sulfate-free formula helps preserve keratin, color, and chemical treatments
- Gently cleanses while restoring protein and smoothness
- Maintains healthy, frizz-free hair without stripping
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Moisture & Shine Shampoo
- Salt- and sulfate-free to protect color and prevent cuticle damage
- Infused with marula and grapeseed oils for smooth, shiny hair
- Argan oil helps control frizz and lock in moisture
- Free from gluten, formaldehyde, parabens, and petrochemicals
- Cruelty-free and concentrated for eco-conscious value
Volume & Clarifying Shampoos
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Volume & Shine Shampoo
- Apple cider–based formula removes buildup for boosted body and shine
- Apple pectin adds fullness and volume
- Demineralizes with fruit acids and apple kelate
- Great for all hair types, especially fine or infrequently washed hair
- Gentle, rich-lathering formula helps prevent breakage
- Salt-, sulfate-, and paraben-free
- Concentrated for value and sustainability
Essential Conditioning Solutions
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Colormoist Conditioner
- Emollient-rich formula adds silkiness & moisture to color-treated hair
- Boosts hydration levels for lasting vibrancy
- Smooths cuticle to lock in color
- Detangles & improves manageability
- Contains sunscreen; formaldehyde-free
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Daily Indulge Conditioner
- Salt- and sulfate-free to protect hair and preserve color
- Lightweight hydration for all hair types
- Marula and grapeseed oils enhance smoothness and shine
- Argan oil helps control frizz and adds lasting softness
- Free from gluten, parabens, formaldehyde, and petrochemicals
- 100% cruelty-free
- Concentrated formula for long-lasting value and eco-conscious use
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Intense Anti-Frizz Conditioner
- Intensive moisture crème for coarse, unruly, or highly damaged hair
- Fuses keratin protein deep into the strand for lasting repair
- Provides sleek, polished finish with maximum humidity defense
- Enhances shine and smoothness without heaviness
- Ideal for taming extreme frizz after chemical or heat damage
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Keratin Conditioner
- Daily use hydration that’s safe for keratin, color, and chemical treatments
- Seals the cuticle to lock in smoothness and long-lasting color
- Lightweight moisture for detangling and enhanced manageability
- Formaldehyde-free for gentle, consistent care
Strengthening & Restorative Care: Leave-In Treatments
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Elixir 11
- Multi-benefit leave-in with 11 targeted hair solutions
- Repairs and strengthens from root to tip
- Shields against heat, UV rays, and chlorine damage
- Adds softness, silkiness, and healthy shine
- Hydrates and detangles for effortless styling
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Keratin Therapy Replenisher
- Lightweight leave-in to extend the results of keratin treatments
- Reinforces strength and elasticity with concentrated protein
- Smooths and softens without coating or buildup
- Adds a silky finish that resists humidity
- Perfect for in-between salon services or weekly at-home maintenance
Professional Repair Solutions: Leave-In Treatments
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Marula & Hemp Nourishing Oil
- A lightweight, emollient-rich formula that deeply nourishes hair
- Protects against thermal damage and breakage
- Smooths frizz and repairs cuticle damage
- Suitable for all hair types
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Moroccan Miracle Oil
- Nourishes deeply with antioxidant-rich Moroccan Argan Oil
- Smooths texture and replenishes softness in stressed hair
- Helps strengthen and protect chemically treated strands
- Restores natural movement and radiant shine
- Ideal for repairing over-processed or brittle hair
Repair & Nourish Styling Products
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Blow Out Styling Serum
- Boosts volume and provides lasting style support
- Especially effective for fine, fragile, or limp hair
- Adds energy and fullness to lifeless strands
- Enhances shine and bounce in curls
- Creates a fuller look on straight hair
- Contains thermal protectors for heat styling
- Multi-functional formula controls frizz and smooths
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Brilliance
- Shine-boosting heat protectant for color-treated hair
- Seals the cuticle for smoother, glossier finishes
- Protects against intense heat from flat irons and curling tools
- Adds depth and dimension to hair color
- Lightweight, non-greasy formula for everyday use
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Grapeseed Fast Dry Accelerator
- Reduces blow-dry time by dispersing water quickly
- Guards against heat up to 450˚F for high-temperature styling
- Seals and smooths for a frizz-free finish
- Enriched with grapeseed and soy oils for lightweight nourishment
- Ideal for those who need speed without sacrificing hair health
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Texturizing Gelle
- Adds volume & fullness without crunch or stiffness
- Smooths & tames frizz while blow drying
- Protects hair from blow-dry heat
- Lightweight, lotion-like feel that is never sticky or heavy
- Gluten, paraben, sulfate, and alcohol free
- 100% cruelty-free
Volume & Curl Defining Stylers
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Creative Volumizing Foam
- Long-lasting volume and style support
- Humidity-resistant for maximum hold and control
- Firm hold for smooth, shiny, long-lasting curls
- Ideal for creative sets and styling
- Builds body and boosts volume
- Non-sticky formula perfect for round brushing
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Design & Hold Foam
- Long-lasting volume and style support
- Humidity-resistant for maximum hold and curl retention
- Firm hold creates smooth, shiny, long-lasting curls
- Perfect for scrunching and defining curls
- Builds extra body and fullness
- Non-sticky formula ideal for round brushing and easy styling
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Making Waves Beach Spray
- Essential minerals create soft, natural beach waves
- Activates curl on straight or slightly wavy hair
- Lightweight formula with humidity-blocking agents
- Adds texture and volume to fine or thin hair
- Perfect for refreshing and reactivating second-day styles
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Styling Infusion
- Color-preserving volumizer and curl definer
- Adds volume without stiffness or crunch
- Defines curls with natural movement, without a wet or crispy look
- Contains sunscreen and cuticle protectors to preserve color
- Enhances softness and shine without adding weight
Smoothing & Frizz Control Solutions
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Anti-Frizz Curl Crème
- Defines and shapes curls while locking out frizz
- Soft, touchable hold with no crunch or tackiness
- Boosts curl elasticity and bounce for natural movement
- Smooths cuticle for shine without greasy residue
- Great for air-drying or diffused styling on textured hair
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Straight and Smooth
- Heat-activated balm that preps hair for sleek, straight styles
- Softens coarse or curly textures for easier flat ironing
- Long-lasting humidity control for frizz-free results
- Adds reflective shine without weight or grease
- Perfect for blowouts, silk presses, and polished looks
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Structure Spray Gel
- Unique humidity-resistant formula for long-lasting style support
- Quick-drying hold with mess-free sprayer
- Non-sticky, non-flaking finish
- Hands-free application for easy styling
- Builds body and volume without buildup
Finishing & Hold Products
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All Day Hairspray
- Provides long-lasting, firm hold for all hair types
- High humidity resistance to keep styles in place
- Infused with sunscreen to help protect hair from UV damage
- 100% vegan and cruelty-free formula
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Dry Texturizing Dry Shampoo & Hairspray
- Dry shampoo and volumizing finishing spray in one
- Delivers ultimate body and fullness
- Ultra-dry, never wet or sticky
- Leaves no buildup for a clean, refreshed feel
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Super Bonder
- Reverses damage and restores hair health
- Renews strength and elasticity from within
- Improves long hair with cumulative use
- Protects hair during and after chemical services
- Powered by cysteine amino acid complex for internal repair
- Suitable for all hair types, textures, and lengths
- Delivers immediate and long-lasting results
Malina
Malina care on our shelves
We carry Malina shampoo, conditioner, and mask for clients who want a clean, simple routine between visits. Ask your stylist which one fits your hair.
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Malina Shampoo
Daily cleanse from the Malina line we stock in the salon.
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Malina Conditioner
Pair it with the shampoo for softness and easier detangling.
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Malina Mask
A deeper treatment for weeks when your hair needs more than a rinse-out conditioner.
Partner line
Artego products
We keep Artego color masks, finishing sprays, and blonde care on the shelf for clients who want salon-grade products at home.
Lola Color Mask
Tone-on-tone beauty mask, nourishing & illuminating with 94% natural ingredients. Perfect for boosting your color & making it shine, refreshing color & making it uniform, or correcting undesired effects.
- Blueberry
- To soften yellow reflexes on bleaches, natural white or grey hair.
- Caramel
- To revive & tone light blonde hair, adding a caramel pinkish hue.
- Choco
- To create or enliven warm hues on natural brown or dark blonde hair.
- Coral
- To revive & intensify copper & red tones.
- Orchid
- To neutralize yellow reflexes on bleached or natural white hair, adding a platinum tone.
- Scarlet
- To revive & intensify burgundy and red tones.
- Sun
- To revive & illuminate golden tones in blonde & platinum tones.
Touch
Selected ingredients with advanced cosmetic technology, pleasant texture & unique fragrance.
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Posh Pomade
Light hold modeling pomade with matte finish, with Opuntia Ficus-Indica (Sicilian cactus) stem extract. Provides for a natural & controlled movement, even on medium lengths. Hold Factor: Light 2.
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Hot Shot
The perfect hairspray to support every hairstyle. It shields from humidity & frizz without adding weight. Hold Factor: Medium-Strong 4.
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Strong Bond
Hairspray that adds body & shine. It guarantees maximum support and volume to the hair & to every hairstyle. Hold Factor: Strong 5.
Heart of Glass
A system for natural and treated blonde hair: nutritive, strengthening, and protective care with Biacidic bond complex, Baobab extract, Fortifying botanical shield, and Jagua fruit extract to gently balance unwanted reflects.
Thanks to their gentle tone control, Heart of Glass products can be used at every wash without the risk of color deposit.
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Silkening Shampoo
Shampoo for natural and treated blonde hair. It gently cleanses and clarifies, providing nourishment. The extract obtained from the Jagua fruit also balances unwanted tones, while it enhances and illuminates blonde shades.
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Rich Conditioner
Conditioner for natural and treated blonde hair. Provides intense nourishment, while fortifying the hair fiber, thanks to the exclusive Biacidic bond complex and the Baobab extract. The extract obtained from the Jagua fruit also balances unwanted tones, while it enhances and illuminates blonde shades.
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Intense Treatment
Intense cosmetic treatment for natural and treated blonde hair. Thanks to the exclusive Biacidic bond complex and the Baobab extract, it strengthens and repairs the hair fiber, helping to prevent breakage, for nourished and disciplined hair.
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Sheer Glaze
Illuminating fluid for natural and treated blonde hair. Provides hydration, shine, and protects from heat and UV rays. Thanks to the exclusive Fortifying botanical shield, it gives elasticity and vigor to the hair fiber, while helping to extend the duration of the blow-dry.
Davines Research Laboratories
Oi
Absolute beauty for all hair types: sensorial, versatile, and effective, while respecting people and the environment. Every OI product contains Roucou (Annatto) seed oil, rich in carotenoids with protective antioxidant actions.
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Oi Shampoo
Gentle shampoo designed to give amazing softness, shine and body to the hair.
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Oi Conditioner
Conditioning cream designed to give amazing softness, shine and body to the hair; it accelerates the drying process and protects the hair structure from damage caused by blow drying, hot tools, or mechanical stress.
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Oi Hair Butter
Nourishing hair butter for all hair types with an immediate cosmetic effect. Provides shine and softness to hair, with a smoothing anti-frizz effect.
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Oi All in One Milk
Leave-in multi-function spray treatment. Gives shine, softness & silkiness, excellent detangling power, controls frizz, moisturizes hair, and is great for blow drying.
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Oi Oil
Formula designed to give extraordinary softness and shine to the hair, with an effective detangling and anti-frizz action. Protects the structure of hair without weighing it down and considerably reduces drying time.
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Oi Body Wash
Shower gel that gently cleanses the skin, giving softness and hydration. Its creamy foam and luxurious fragrance make the daily beauty ritual an extraordinary pampering experience.
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Oi Hand Balm
Nourishing beautifying hand cream designed to moisturize the upper layers of the epidermis, providing long-lasting hydration. Suitable for all skin types.
Styling · Texture · Finish
More Inside
Styling products from Davines for texture and hold, whether you want your hair undone or polished. Most of them can be reworked after they are already in the hair.
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Dry Wax Finishing Spray
A wax spray that promotes instant undone texture, natural definition and dimension. Ideal for adding buildable texture and definition to both short and long styles, providing a satin-matte finish.
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Forming Pomade
A pomade with soft hold that offers a reworkable texture and a soft satin finish. Ideal for creating flexible looks while adding support for a polished and controlled effect.
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Medium Hold Pliable Paste
A styling paste that gives hair shape, definition and control. Ideal for creating versatile hairstyles on any hair length, ensuring flexibility and ease of styling.
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Relaxing Moisturizing Fluid
A smoothing cream that helps to moisturize the hair for easier styling, control and reduced frizz. Ideal for taming frizz, smoothing unruly hair, and achieving a sleek, polished look.
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Texturizing Dust
A texturizing powder that provides extra volume and grip with a matte finish. Ideal for creating instant volume and structural texture.
In salon
How to shop our shelves
Here is the easiest way to end up with the right products for your hair.
2. Pick up in York
Everything is at 3429 E Market St during salon hours, whether you have an appointment or you are just stopping in.
3. Use it between visits
The right products help your color last, keep a keratin treatment smooth, and hold a blowout through the week.
Next step
Get a product recommendation
Book a salon visit and we will send you home with the right products for your hair. If you already know what you want, just call and we will set it aside.