Shortinos
salon & spa
our story
Frank and Fran Shortino started with two chairs in 1971. Their son runs the salon and spa on East Market Street today.
Est. 1971 · York, PA
Shortino’s started in 1971, when Frank and Fran Shortino bought their first salon in York. It grew from a two-chair shop into a seven-chair full-service salon.
In 1991 they sold that original location and converted an old home on East Market Street into the salon you visit today. We are still at 3429 East Market Street. You get careful color and cuts in a place that still feels like a family business.
Frank and Fran open their first York salon with two chairs.
They convert the East Market Street home into Shortino’s, which is still the address clients book today.
Frank Michael runs the salon day to day, and we have a day spa here too.
Why clients stay
These are the three things the family will not cut corners on.
Our master stylist, Frank Michael, trained overseas at Vidal Sassoon in London and has worked in New York and in fashion and editorial. Everyone on the team is encouraged to keep taking classes, because hair techniques do not stand still.
Before we start, we talk about your hair type, your face shape, your lifestyle, and how much maintenance you actually want. We are not going to hand you one formula copied off a photo.
You should feel welcome when you walk in, get a real consultation, and end up with a stylist who knows your hair. That is why a lot of our clients have been with the same person for years.
Credentials
Frank Sr. trained under top names from Redken, Toni & Guy, and Reginald Laws, and in the early ’90s he earned membership in Intercoiffure America.
When he retired, his son Frank Michael took over the day-to-day. He is an Intercoiffure America member too, and he was one of six people on the first board of Intercoiffure’s Guillaume Foundation North America. He trained at the Vidal Sassoon academies in London, and in 2001 he was one of only 20 stylists in the U.S. and Canada named to Wella International’s Top Stylist Artistic Team. His work has run in Vogue, Harper’s Bazaar, Self, and Modern Salon.
East Market Street
We work by appointment, and we can take a walk-in when a stylist happens to be free. Book online, give us a call, or leave your number and we will call you back.