Shortino's Private Label Retail Products

Blueberry & Beetroot Shampoo

· Infused with blueberry and beetroot powders to enhance color clarity

· Brightens blondes and restores gray to a clean silver tone

· Neutralizes brassiness and yellowing in light or highlighted hair

· Hydrates while adding shine and softness

· Ideal for gray, white, and blonde shades

· Sulfate-free, salt-free, gluten-free, and paraben -free

· Concentrated professional formula

True Hue™ Highlights Shampoo

· Chelating formula removes dulling deposits from minerals + product buildup

· Brightens highlights and revives faded tones

· Helps maintain fresh, salon-quality color between appointments

· Boosts natural shine by lifting impurities

· Violet pigment helps neutralize unwanted warmth or brassiness

· Free of salts and sulfates – safe for all color treated hair

Keratin Shampoo

· Salt- and sulfate-free formula helps preserve keratin, color, and chemical treatments

· Gently cleanses while restoring protein and smoothness

· Maintains healthy, frizz-free hair without stripping

Moisture & Shine Shampoo

· Salt- and sulfate-free to protect color and prevent cuticle damage

· Infused with marula and grapeseed oils for smooth, shiny hair

· Argan oil helps control frizz and lock in moisture

· Free from gluten, formaldehyde, parabens, and petrochemicals

· Cruelty-free and concentrated for eco-conscious value

Volume & Shine Shampoo

· Apple cider – based formula removes buildup for boosted body and shine

· Apple pectin adds fullness and volume

· Demineralizes with fruit acids and apple kelate

· Great for all hair types, especially for fine or infrequently washed

· Gentle, rich-lathering formula helps prevent breakage

· Salt-, sulfate-, and paraben-free

· Concentrated for value and sustainability

Colormoist Conditioner

· Emollient-rich formula adds silkiness & moisture to color-treated hair

· Boosts hydration levels for lasting vibrancy

· Smooths cuticle to lock in color

· Detangles & improves manageability

· Contains sunscreen; formaldehyde-free

Daily Indulge Conditioner

· Salt- and sulfate-free to protect hair and preserve color

· Lightweight hydration for all hair types

· Marula and grapeseed oils enhance smoothness and shine

· Argan oil helps control frizz and adds lasting softness

· Free from gluten, parabens, formaldehyde, and petrochemicals

· 100% cruelty-free

· Concentrated formula for long-lasting value and eco-conscious use

Intense Anti-Frizz Conditioner

· Intensive moisture crème for coarse, unruly, or highly damaged hair

· Fuses keratin protein deep into the strand for lasting repair

· Provides sleek, polished finish with maximum humidity defense

· Enhances shine and smoothness without heaviness

· Ideal for taming extreme frizz after chemical or heat damage

Keratin Conditioner

· Daily use hydration that’s safe for keratin, color, and chemical treatments

· Seals the cuticle to lock in smoothness and long-lasting color

· Lightweight moisture for detangling and enhanced manageability

· Formaldehyde-free for gentle, consistent care

Elixir 11

· Multi-benefit leave-in with 11 targeted hair solutions

· Repairs and strengthens from root to tip

· Shields against heat, UV rays, and chlorine damage

· Adds softness, silkiness, and healthy shine

· Hydrates and detangles for effortless styling

Keratin Therapy Replenisher

· Lightweight leave-in to extend the results of keratin treatments

· Reinforces strength and elasticity with concentrated protein

· Smooths and softens without coating or buildup

· Adds a silky finish that resists humidity

· Perfect for in-between salon services or weekly at-home maintenance

Marula & Hemp Nourishing Oil

· A lightweight, emollient-rich formula that deeply nourishes hair

· Protects against thermal damage and breakage

· Smooths frizz and repairs cuticle damage

· Suitable for all hair types

Moroccan Miracle Oil

· Nourishes deeply with antioxidant-rich Moroccan Argan Oil

· Smooths texture and replenish softness in stressed hair

· Helps strengthen and protect chemically treated strands

· Restores natural movement and radiant shine

· Ideal for repairing over-processed or brittle hair

Blow Out Styling Serum

· Boosts volume and provides lasting style support

· Especially effective for fine, fragile, or limp hair

· Adds energy and fullness to lifeless strands

· Enhances shine and bounce in curls

· Creates a fuller look on straight hair

· Contains thermal protectors for heat styling

· Multi-functional formula controls frizz and smooths

Brilliance

· Shine-boosting heat protectant for color-treated hair

· Seals the cuticle for smoother, glossier finishes

· Protects against intense heat from flat irons and curling tools

· Adds depth and dimension to hair color

· Lightweight, non-greasy formula for everyday use

Grapeseed Fast Dry Accelerator

· Reduces blow-dry time by dispersing water quickly

· Guards against heat up to 450˚F for high-temperature styling

· Seals and smooths for a frizz-free finish

· Enriched with grapeseed and soy oils for lightweight nourishment

· Ideal for those who need speed without sacrificing hair health

Texturizing Gelle

· Adds volume & fullness without crunch or stiffness

· Smooths & tames frizz while blow drying

· Protects hair from blow-dry heat

· Lightweight, lotion-like feel – never sticky or heavy

· Gluten, paraben, sulfate, and alcohol free

· 100% cruelty-free

Creative Volumizing Foam

· Long-lasting volume and style support

· Humidity-resistant for maximum hold and control

· Firm hold for smooth, shiny, long-lasting curls

· Ideal for creative sets and styling

· Builds body and boosts volume

· Non-sticky formula perfect for round brushing

Design & Hold Foam

· Long-lasting volume and style support

· Humidity-resistant for maximum hold and curl retention

· Firm hold creates smooth, shiny, long-lasting curls

· Perfect for scrunching and defining curls

· Builds extra body and fullness

· Non-sticky formula ideal for round brushing and easy styling

Making Waves Beach Spray

· Essential minerals create soft, natural beach waves

· Activates curl on straight or slightly wavy hair

· Lightweight formula with humidity-blocking agents

· Adds texture and volume to fine or thin hair

· Perfect for refreshing and reactivating second-day styles

Styling Infusion

· Color-preserving volumizer and curl definer

· Adds volume without stiffness or crunch

· Defines curls with natural movement – no wet hair or crispy look

· Contains sunscreen and cuticle protectors to preserve color

· Enhances softness and shine without adding weight

Anti-Frizz Curl Crème

· Defines and shapes curls while locking out frizz

· Soft, touchable hold with no crunch or tackiness

· Boosts curl elasticity and bounce for natural movement

· Smooths cuticle for shine without greasy residue

· Great for air-drying or diffused styling on textured hair

Straight and Smooth

· Heat-activated balm that preps hair for sleek, straight styles

· Softens coarse or curly textures for easier flat ironing

· Long-lasting humidity control for frizz-free results

· Adds reflective shine without weight or grease

· Perfect for blowouts, silk presses, and polished looks

Structure Spray Gel

· Unique humidity-resistant formula for long-lasting style support

· Quick-drying hold with mess-free sprayer

· Non-sticky, non-flaking finish

· Hands-free application for easy styling

· Builds body and volume without buildup

All Day Hairspray

· Provides long-lasting, firm hold for all hair types

· High humidity resistance to keep styles in place

· Infused with sunscreen to help protect hair from UV damage

· 100% vegan and cruelty-free formula

Dry Texturizing Dry Shampoo & Hairspray

· Dry shampoo and volumizing finishing spray in one

· Delivers ultimate body and fullness

· Ultra-dry, never wet or sticky

· Leaves no buildup for a clean, refreshed feel

Super Bonder

· Reverses damage and restores hair health

· Renews strength and elasticity from within

· Improves long hair with cumulative use

· Protects hair during and after chemical services

· Powered by cysteine amino acid complex for internal repair

· Suitable for all hair types, textures, and lengths

· Delivers immediate and long-lasting results